Why Reformulations Matter
What was safe in 2025 might not be safe in 2026. Sunscreen formulations are incredibly volatile. To achieve a "spreadable" lotion that parents like, brands consistently lobby to add chemical emulsifiers and unregulated fragrance.
This year, we saw a massive trend of brands slipping "chemical boosters" (like Butyloctyl Salicylate, a hidden chemical filter closely related to Oxybenzone) into their "100% Mineral" formulas to boost SPF ratings cheaply.
“Butyloctyl Salicylate is the new trojan horse of the sunscreen industry. It's an unregulated chemical filter hiding in "pure mineral" bottles.”
— Renee Says
Section Summary
- Brands routinely change formulas annually.
- Watch out for "chemical boosters" hiding in mineral sunscreens.
