R3 was born from a simple frustration: Why is it so hard to find honest, research-backed product recommendations for families who care about safety?
Every parent has been there: standing in the baby aisle, overwhelmed by 50 different sunscreen options. One claims to be "clean." Another says "natural." A third has an EWG rating buried on their website.
You Google for reviews and find sponsored posts, mommy bloggers paid by brands, or affiliate sites recommending whatever pays the highest commission. Meanwhile, your kid has eczema and you just need to know: Is this actually safe?
The clean parenting space is a $50B+ market filled with greenwashing, fear-mongering, and influencers who prioritize profits over truth. Families deserve better.
R3 is what Consumer Reports should have been for conscious families: unbiased, research-driven product reviews with transparent scoring.
Every product we review is scored on 1,000+ data points across three dimensions: Safety (40%), Efficacy (30%), and Value (30%). We cite PubMed studies, EWG databases, and third-party lab testing—not Instagram testimonials.
We never accept sponsorships or ads. We don't let affiliate commissions influence our reviews. If a product scores poorly, we'll tell you—even if it means losing a sale.
Every product undergoes rigorous analysis across 1,000+ data points. Here's how we score products:
The final R3 Score is a weighted average:
R3 Score = (Safety × 0.4) + (Efficacy × 0.3) + (Value × 0.3)We weight safety highest because your family's health comes first. A product might work great and cost little, but if it contains concerning ingredients, it won't score well on R3.
We never accept payments from brands to review their products. If a company offers us money for a positive review, we decline and add them to our watchlist.
You'll never see banner ads or "sponsored posts" on R3. Our only revenue comes from member subscriptions and ethical affiliate links.
Yes, we use affiliate links and earn commissions. But we NEVER let commission rates influence our reviews. We always recommend the highest-scoring product regardless of affiliate availability.
Our scoring methodology is fully public. Every review includes links to the research citations we used. If you disagree with a score, you can see exactly how we calculated it.
R3 is built for the "moderately crunchy" parent: You want clean products, but you're skeptical of greenwashing. You read EWG reports, but you don't have time to become a toxicologist. You're evidence-based, not fear-based.
Conscious parent ages 28-42, urban/suburban, who prioritizes safety but hates wellness influencer BS
Unbiased research you can trust, without spending hours digging through PubMed yourself
Clear recommendations that consider safety AND efficacy AND value —not just fear-mongering about toxins
Stop wasting money on products that don't work or aren't safe. Get access to 500+ research-backed product reviews today.
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