Label Claim / Concept

What does "forever chemicals" really mean for your family?

Forever Chemicals

"Forever chemicals" is the plain-language name for PFAS - a class of more than 10,000 synthetic compounds built on an unbreakable carbon-fluorine bond. Coined in 2018 by Harvard researcher Joseph Allen, the term captures the single most important fact about these chemicals: they don't break down. Not in soil, not in water, not in the human body. They accumulate over a lifetime in blood and organs, and they're now found in rainwater on every continent - including the Arctic.

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Renee · Founder & Lead Researcher, R3

Updated Mar 2026