Label Claim / Concept

What does "granite coating claim" really mean for your family?

Granite Coating Claim

A marketing name for nonstick coatings with a speckled, stone-like visual pattern. Most products marketed as granite-coated contain zero actual granite. The speckled appearance is created by mixing pigment particles into a standard nonstick coating base, which is usually PTFE (Teflon) or occasionally ceramic sol-gel. "Granite" describes the visual design of the coating, not its chemical composition.

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Renee · Founder & Lead Researcher, R3

Updated Mar 202612 min read