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    Reference Guide

    Understanding Baby Product Safety Certifications: The Complete Guide

    GOTS, OEKO-TEX, JPMA, GREENGUARD, CertiPUR-US — what do they mean and which actually matter? Our complete guide to safety certifications for baby products.

    R

    Renee, R3 Founder

    Consumer Safety Researcher

    Fact Checked
    February 21, 2026
    15 min read
    Understanding Baby Product Safety Certifications: The Complete Guide

    The Quick Answer

    Not all certifications are created equal. GOTS and OEKO-TEX Standard 100 (Class I) are gold-standard for textiles. JPMA certifies baby gear safety. GREENGUARD Gold ensures low emissions for furniture. CertiPUR-US covers foam. Always verify certifications through official databases — fake certifications are common.

    GOTS

    Global Organic Textile Standard

    Highest Trust

    The worldwide leading textile processing standard for organic fibers. GOTS certification requires minimum 70% organic fibers and restricts use of harmful chemicals throughout production. It also includes social criteria for fair labor.

    What It Tests

    • Organic fiber content (minimum 70%, "organic" label requires 95%+)
    • Restricted chemical inputs (no toxic dyes, heavy metals, formaldehyde)
    • Wastewater treatment at production facilities

    Limitations

    • Final product chemical residue testing (that's OEKO-TEX)
    • Physical safety (no choking hazard testing)

    How to Verify

    Look for: GOTS certified logo with certificate number (format: CU XXXXXX)

    Verify on Global Standard gGmbH

    Red Flags

    • Product claims "organic" without GOTS certification
    • GOTS logo shown without certificate number
    • Certificate only covers the brand, not this specific product
    • Certificate expired (check dates)
    OEKO-TEX

    OEKO-TEX Standard 100

    Highest Trust

    Tests finished textile products for harmful substances. Unlike GOTS which focuses on production, OEKO-TEX tests the final product you're actually using. Class I certification has the strictest limits, specifically designed for baby products.

    What It Tests

    • pH levels (important for sensitive skin)
    • Formaldehyde content
    • Heavy metals (lead, cadmium, mercury, arsenic)

    Limitations

    • Organic content (that's GOTS)
    • Environmental manufacturing practices

    How to Verify

    Look for: OEKO-TEX Standard 100 label with "Class I" designation and certificate number

    Verify on OEKO-TEX Association

    Red Flags

    • Generic "OEKO-TEX" without "Standard 100" specification
    • Class II, III, or IV instead of Class I for baby products
    • No certificate number provided
    • Certificate expired
    JPMA

    Juvenile Products Manufacturers Association

    High Trust

    Certifies that baby products meet ASTM safety standards and CPSC federal requirements. JPMA certification focuses on physical safety — structural integrity, choking hazards, entrapment risks — not chemical content.

    What It Tests

    • Structural integrity and durability
    • Choking hazard assessment (small parts)
    • Entrapment risks (head, limbs, fingers)

    Limitations

    • Chemical content or off-gassing
    • Flame retardant presence

    How to Verify

    Look for: JPMA Certified seal (not just "JPMA Member")

    Verify on JPMA

    Red Flags

    • Claims "JPMA member" instead of "JPMA certified"
    • Certification for different product variant/model
    • Brand certified but specific product not listed in database
    GREENGUARD

    GREENGUARD Gold

    Highest Trust

    Certifies products for low chemical emissions (off-gassing). GREENGUARD Gold has stricter standards than standard GREENGUARD, specifically designed for sensitive environments like schools and healthcare — making it appropriate for nurseries.

    What It Tests

    • Total VOC emissions
    • Formaldehyde emissions
    • Individual chemical emissions (360+ compounds)

    Limitations

    • Physical safety (structural, choking hazards)
    • Durability or longevity

    How to Verify

    Look for: GREENGUARD Gold (not just standard GREENGUARD)

    Verify on UL Environment

    Red Flags

    • Standard GREENGUARD without Gold designation for nursery items
    • Certification for different model/variant
    • Expired certification (check dates in UL SPOT)
    CertiPUR-US

    CertiPUR-US

    High Trust

    Certifies polyurethane foam used in mattresses and furniture. Tests for harmful chemicals, emissions, and durability. Important for any foam-based baby product like mattresses, changing pads, and nursing pillows.

    What It Tests

    • No ozone depleters
    • No PBDEs (flame retardants banned in US)
    • No TDCPP or TCEP flame retardants

    Limitations

    • Non-foam components (springs, covers)
    • Other types of foam (latex, memory foam needs separate testing)

    How to Verify

    Look for: CertiPUR-US seal on foam products

    Verify on CertiPUR-US Program

    Red Flags

    • Foam product without any certification
    • Memory foam or latex claiming CertiPUR-US (only covers polyurethane)
    MADE SAFE

    MADE SAFE

    High Trust

    Screens products against a list of known harmful substances. Unlike single-focus certifications, MADE SAFE looks at the entire product across multiple hazard types. Growing certification for baby care products, personal care, and household items.

    What It Tests

    • Behavioral toxins
    • Carcinogens
    • Developmental/reproductive toxins

    Limitations

    • Efficacy of the product
    • Physical safety (choking, structural)

    How to Verify

    Look for: MADE SAFE certified seal

    Verify on Nontoxic Certified

    Red Flags

    • Claims "made safely" without official MADE SAFE certification
    • Certification for brand only, not specific product

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    GOTS

    Global Organic Textile Standard

    Highest Trust

    The worldwide leading textile processing standard for organic fibers. GOTS certification requires minimum 70% organic fibers and restricts use of harmful chemicals throughout production. It also includes social criteria for fair labor.

    What It Tests

    • Organic fiber content (minimum 70%, "organic" label requires 95%+)
    • Restricted chemical inputs (no toxic dyes, heavy metals, formaldehyde)
    • Wastewater treatment at production facilities

    Limitations

    • Final product chemical residue testing (that's OEKO-TEX)
    • Physical safety (no choking hazard testing)

    How to Verify

    Look for: GOTS certified logo with certificate number (format: CU XXXXXX)

    Verify on Global Standard gGmbH

    Red Flags

    • Product claims "organic" without GOTS certification
    • GOTS logo shown without certificate number
    • Certificate only covers the brand, not this specific product
    • Certificate expired (check dates)
    OEKO-TEX

    OEKO-TEX Standard 100

    Highest Trust

    Tests finished textile products for harmful substances. Unlike GOTS which focuses on production, OEKO-TEX tests the final product you're actually using. Class I certification has the strictest limits, specifically designed for baby products.

    What It Tests

    • pH levels (important for sensitive skin)
    • Formaldehyde content
    • Heavy metals (lead, cadmium, mercury, arsenic)

    Limitations

    • Organic content (that's GOTS)
    • Environmental manufacturing practices

    How to Verify

    Look for: OEKO-TEX Standard 100 label with "Class I" designation and certificate number

    Verify on OEKO-TEX Association

    Red Flags

    • Generic "OEKO-TEX" without "Standard 100" specification
    • Class II, III, or IV instead of Class I for baby products
    • No certificate number provided
    • Certificate expired
    JPMA

    Juvenile Products Manufacturers Association

    High Trust

    Certifies that baby products meet ASTM safety standards and CPSC federal requirements. JPMA certification focuses on physical safety — structural integrity, choking hazards, entrapment risks — not chemical content.

    What It Tests

    • Structural integrity and durability
    • Choking hazard assessment (small parts)
    • Entrapment risks (head, limbs, fingers)

    Limitations

    • Chemical content or off-gassing
    • Flame retardant presence

    How to Verify

    Look for: JPMA Certified seal (not just "JPMA Member")

    Verify on JPMA

    Red Flags

    • Claims "JPMA member" instead of "JPMA certified"
    • Certification for different product variant/model
    • Brand certified but specific product not listed in database
    GREENGUARD

    GREENGUARD Gold

    Highest Trust

    Certifies products for low chemical emissions (off-gassing). GREENGUARD Gold has stricter standards than standard GREENGUARD, specifically designed for sensitive environments like schools and healthcare — making it appropriate for nurseries.

    What It Tests

    • Total VOC emissions
    • Formaldehyde emissions
    • Individual chemical emissions (360+ compounds)

    Limitations

    • Physical safety (structural, choking hazards)
    • Durability or longevity

    How to Verify

    Look for: GREENGUARD Gold (not just standard GREENGUARD)

    Verify on UL Environment

    Red Flags

    • Standard GREENGUARD without Gold designation for nursery items
    • Certification for different model/variant
    • Expired certification (check dates in UL SPOT)
    CertiPUR-US

    CertiPUR-US

    High Trust

    Certifies polyurethane foam used in mattresses and furniture. Tests for harmful chemicals, emissions, and durability. Important for any foam-based baby product like mattresses, changing pads, and nursing pillows.

    What It Tests

    • No ozone depleters
    • No PBDEs (flame retardants banned in US)
    • No TDCPP or TCEP flame retardants

    Limitations

    • Non-foam components (springs, covers)
    • Other types of foam (latex, memory foam needs separate testing)

    How to Verify

    Look for: CertiPUR-US seal on foam products

    Verify on CertiPUR-US Program

    Red Flags

    • Foam product without any certification
    • Memory foam or latex claiming CertiPUR-US (only covers polyurethane)
    MADE SAFE

    MADE SAFE

    High Trust

    Screens products against a list of known harmful substances. Unlike single-focus certifications, MADE SAFE looks at the entire product across multiple hazard types. Growing certification for baby care products, personal care, and household items.

    What It Tests

    • Behavioral toxins
    • Carcinogens
    • Developmental/reproductive toxins

    Limitations

    • Efficacy of the product
    • Physical safety (choking, structural)

    How to Verify

    Look for: MADE SAFE certified seal

    Verify on Nontoxic Certified

    Red Flags

    • Claims "made safely" without official MADE SAFE certification
    • Certification for brand only, not specific product

    Certification Comparison

    AttributeGOTSOEKO-TEXJPMAGREENGUARDCertiPUR-US
    Chemical Safety TestingRestricted inputs onlyComprehensive finished productNot testedEmissions onlyFoam only
    Physical Safety TestingNoNoYes - comprehensiveNoNo
    Best ForOrganic textilesTextile safetyBaby gearFurnitureFoam products
    Verification Databaseglobal-standard.orgoeko-tex.comjpma.orgspot.ul.comcertipur.us
    Why Certifications Matter

    In a market full of "clean" and "safe" marketing claims, certifications provide objective third-party verification. But the certification landscape is confusing — some are rigorous third-party audits, while others are pay-to-play marketing badges that mean little. Understanding which certifications matter can help you make informed decisions without getting overwhelmed.

    Common Mistakes to Avoid

    Confusing "JPMA member" (just paid dues) with "JPMA certified" (actually tested)

    Accepting standard GREENGUARD instead of GREENGUARD Gold for nursery items

    Not verifying certifications through official databases

    Assuming "organic" means chemically tested (GOTS certifies organic content, not chemical safety)

    Trusting Amazon listings that claim certifications without proof

    Not checking if certification applies to the specific product vs. just the brand

    Frequently Asked Questions

    Sources & Official Documentation

    GOTS Public DatabaseOEKO-TEX Label CheckJPMA Certified Products DirectoryUL SPOT Database (GREENGUARD)CertiPUR-US Certified BrandsMADE SAFE Product Directory
    R

    Renee, R3 Founder

    •Consumer Safety Researcher

    Lead researcher and founder of R3, dedicated to evidence-based product safety analysis.