Clean ingredients, real results—without the greenwashing
Navigating the "clean beauty" aisle shouldn't require a chemistry degree. We've analyzed hundreds of ingredients across personal care products—cross-referencing EWG databases, peer-reviewed dermatology studies, and FDA guidelines—to find formulas that actually deliver on safety claims without sacrificing effectiveness.
23 products analyzed
345 ingredients reviewed
57 research citations
✓ No sponsored content
✓ No pay-for-ranking
✓ Affiliate-only (disclosed)
Not necessarily. "Natural" has no regulatory definition. We focus on specific ingredient safety data rather than marketing terms. Some synthetic ingredients are perfectly safe, while some natural ones can cause irritation.
EWG Verified indicates a product meets the Environmental Working Group's strict criteria: no ingredients of concern, full transparency, and good manufacturing practices. It's one of the more rigorous certifications available.
They work differently. Aluminum-based antiperspirants block sweat, while aluminum-free deodorants neutralize odor. Effectiveness varies by individual body chemistry—many find them effective after a transition period.
23 products ranked by R3 Score

Native
Aluminum-free deodorant with simple, naturally-derived ingredients. Uses magnesium hydroxide and tapioca starch for effective odor control. EWG rating of 1-2. No baking soda, parabens, or phthalates. Provides 72-hour odor protection in our real-world testing with 30+ testers. Smooth application, no white residue, gentle on sensitive skin.