SEEN Shampoo
Brand: SEEN Category: Personal Care
SEEN was created by Harvard-trained dermatologist Dr. Iris Rubin after years of seeing patients with acne, eczema, and skin irritation triggered by their haircare products. The insight? Most shampoos are formulated for hair, ignoring that they rinse over your face, back, and shoulders—common acne zones.
SEEN's formula is non-comedogenic (won't clog pores), fragrance-free (optional), and dermatologist-tested to be safe for sensitive and acne-prone skin. It's a genuinely innovative approach to a problem most brands ignore.
Safety Analysis
SEEN excels in safety by design. Every ingredient is screened for comedogenicity and skin irritation potential. No sulfates, silicones, phthalates, or parabens. The fragrance-free version eliminates one of the most common irritant categories.
Concerns addressed: Safe for eczema, psoriasis, and acne-prone skin. Won't interfere with acne medications. Color-safe and keratin-treatment compatible. EWG verified ingredients.
Efficacy Analysis
As a shampoo, SEEN performs well—effective cleansing without stripping, decent lather despite being sulfate-free. Hair feels clean without the squeaky-dry feeling of harsh shampoos.
The real efficacy story is skin health. Users with body acne, back breakouts, or hairline pimples frequently report improvement after switching. It won't cure acne, but removing a potential trigger can make a real difference.
Value Analysis
At $29 for 8.6 oz, SEEN is premium-priced compared to drugstore options ($5-10) and competitive with other prestige haircare ($25-40). For those with skin issues triggered by haircare, the value proposition is clear—how much is clearer skin worth?
Cost per wash: ~$0.75-1.00 Comparable alternatives: Vanicream Free & Clear ($10, also gentle), Function of Beauty ($30, customizable)
The Bottom Line
SEEN solves a real problem that most haircare brands ignore. If you've struggled with body acne, hairline breakouts, or skin sensitivity and haven't considered your shampoo as a culprit, SEEN is worth trying. For those without skin concerns, it's a perfectly good shampoo at a premium price.
Best for: Acne-prone skin, body/back acne sufferers, eczema or sensitive skin, anyone using acne treatments, teens with breakouts.
Skip if: You have no skin concerns and prefer budget haircare, or you want a heavily fragranced product.




