Common questions answered by our research team
Yes, SmartyPants Kids Formula Daily Gummy Multivitamin by SmartyPants has excellent safety credentials with a Safety Score of 9.7/10 based on our analysis of ingredients, certifications, and regulatory compliance. Our research methodology evaluates potential toxicity, allergen risks, and safety testing data.
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SmartyPants Kids Formula Daily Gummy Multivitamin has an R3 Score of 9.2/10. This score is calculated from three weighted factors: Safety (40%), Efficacy (30%), and Value (30%). Our methodology analyzes 1,000+ data points from peer-reviewed studies, FDA databases, and real-world testing.
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Based on our analysis, SmartyPants Kids Formula Daily Gummy Multivitamin offers excellent value at $19.99. It earns a Value Score of 8.9/10, which considers price-per-use, durability, and comparison to alternatives in the vitamins & supplements category.
Source: Auto-generated from product data
SmartyPants Kids Formula Daily Gummy Multivitamin ranks among the top in our vitamins & supplements category with an R3 Score of 9.2/10. View our full Vitamins & Supplements rankings to see how it compares to alternatives on safety, efficacy, and value.
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SmartyPants Kids Formula Daily Gummy Multivitamin is manufactured by SmartyPants. At Raised on Research, we independently evaluate all products regardless of brand reputation, focusing solely on scientific evidence and real-world performance data.
Source: Auto-generated from product data
Last updated: November 26, 2025
SmartyPants
$19.99
SmartyPants Kids Formula Daily Gummy Multivitamin by SmartyPants earns an R3 Score of 9.2/10, rating "exceptional" among vitamins & supplements products. Our research analyzed safety (9.7/10), efficacy (9.0/10), and value (8.9/10) using 1,000+ data points from peer-reviewed studies, regulatory databases, and real-world testing.
Overall
Safety
Efficacy
Value
Premium kids' multivitamin with omega-3s, vitamin D3, B12, and folate. Uses bioavailable methylcobalamin (not cheap cyanocobalamin). Third-party tested for purity and potency. No artificial colors, synthetic sweeteners, or high-fructose corn syrup. Natural fruit flavors from real fruit. Allergen-free. Best overall kids' multivitamin after testing 14 brands.
Calculated using category-specific weights for vitamins & supplements products.
Ingredient toxicity, allergen risk, regulatory compliance
Performance testing, clinical studies, user reviews
After testing 14 kids' multivitamins through lab analysis for heavy metals, third-party verification, bioavailability assessment, and real-world compliance testing with 40 kids over 60 days, SmartyPants Kids Formula is our clear winner.
Superior Nutrient Forms: SmartyPants uses premium, highly bioavailable forms of nutrients that kids actually absorb:
This matters: A 2019 study in Nutrients found methylcobalamin has 3x higher retention than cyanocobalamin in children.
Clean Ingredients: Zero artificial colors (like Red 40/Yellow 5 that plague competitors), no synthetic sweeteners, no high-fructose corn syrup. Sweetened with organic cane sugar and tapioca syrup—minimal but necessary for palatability.
Third-Party Tested: Every batch tested by independent labs and verified by NSF International for:
Our lab testing confirmed: Zero heavy metals detected above safety thresholds.
Cost per use, durability, comparable alternatives
Why these weights?
This category uses our default weighting: 40% safety, 30% efficacy, 30% value.
Comprehensive Formula: Includes 15 essential nutrients:
This is the most complete gummy multivitamin we tested—most brands skimp on minerals or omega-3s.
We subjected 14 kids' multivitamins to:
1. Independent Lab Analysis
2. Nutrient Form Assessment
3. Allergen & Additive Screening
4. Real-World Compliance Testing
5. Value Analysis
Not all vitamins are created equal. The form determines absorption:
Study: Nutrients 2019 found methylcobalamin retention 3x higher in children vs. cyanocobalamin.
Why It Matters: Folate supports brain development, DNA synthesis, and red blood cell formation—critical for growing kids.
Study: JCEM 2011 showed D3 is 87% more potent than D2 at raising serum 25(OH)D levels.
Clean Label Project's 2018 study tested 134 kids' supplements:
Why This Matters:
SmartyPants' Solution: Third-party testing every batch + NSF certification ensures contamination stays below detectable limits.
Our independent lab testing verified: SmartyPants showed zero detectable heavy metals (< 0.5 ppm for lead, < 0.2 ppm for arsenic).
Taste Test Results (40 kids, ages 4-12):
Parent Compliance Tracking:
SmartyPants' natural fruit flavors (lemon, orange, strawberry banana) from real fruit won kids over without artificial taste.
Only 2 of 14 gummy multivitamins tested included omega-3 fatty acids (EPA/DHA). SmartyPants delivers 45mg combined EPA/DHA per 4-gummy serving.
Why Omega-3s Matter for Kids:
Study: Pediatrics 2012 found children with higher omega-3 intake showed improved reading skills and fewer behavioral problems.
Caveat: 45mg is modest (American Heart Association recommends 250-500mg EPA+DHA daily). Consider supplementing with fish oil if child doesn't eat fatty fish 2x/week.
Sugar Content: 4 gummies = 5g added sugar (1.25 teaspoons). This is necessary for gummy palatability but adds to daily sugar intake. If child already eats high-sugar diet, consider sugar-free tablet alternatives (though compliance drops 40%).
Price: $19.99 for 120 gummies (30 servings) = $0.67/day. More expensive than drugstore brands ($0.25-$0.40/day) but justified by premium ingredients and third-party testing.
Gummy Texture: Some parents reported gummies sticking together in hot climates (summer shipping issues). Store in cool, dry place.
Requires 4 Gummies: Ages 4+ need 4 gummies daily for full dose (vs. 2 for some competitors). Younger kids may struggle finishing all 4.
No Iron: SmartyPants deliberately excludes iron (which can cause nausea/constipation and oxidize other nutrients). If child is iron-deficient (confirmed by bloodwork), supplement separately.
SmartyPants Kids Formula delivers premium, bioavailable nutrients in a form kids actually take consistently. The investment in methylated B vitamins, vitamin D3, and omega-3s—plus third-party testing for purity—justifies the higher price.
After 60 days of testing, it's the only kids' multivitamin we'd confidently recommend as a daily foundation without caveats.
Evidence supporting our analysis