Ritual Kids Multivitamin 4+ Review
Quick Take
Ritual built its reputation on radical transparency in women's vitamins, and they have brought the same approach to kids. Every ingredient is traceable to its source. The minty flavor is unique in the kids vitamin space, either your kids love it or they do not. At $30/month, it is premium pricing for premium transparency.
Safety Analysis (9.3/10)
Third-Party Testing: 10/10 Ritual exceeds industry standards with third-party testing for potency, heavy metals, allergens, and microbes. They use USP methodology and publish results transparently. Their "Visible Supply Chain" shows exactly where each ingredient comes from.
No Artificial Colors: Yes No synthetic dyes. The chewables use natural coloring from beets.
No Artificial Sweeteners: Yes Sweetened with monk fruit and xylitol (sugar alcohol). Zero grams of sugar per serving. The mint flavor comes from natural peppermint oil.
Heavy Metal Testing: Yes Extensive heavy metal testing with results published. Their supply chain transparency means you can trace ingredients back to specific farms and facilities.
Allergen Safety: 10/10 Free from all major allergens. Vegan, no gelatin. Certified gluten-free. Made in allergen-controlled facility.
Traceable Ingredients: Unique Differentiator Ritual's "Visible Supply Chain" lets you click on each ingredient and see:
- Where it is sourced
- Why that source was chosen
- Third-party certifications
- Research supporting its inclusion
No other kids vitamin brand offers this level of transparency.
Efficacy Analysis (8.8/10)
Nutrient Completeness: 9/10 Focused formula of 8 key nutrients that research shows kids actually need:
- Vitamin D3: 600 IU (from sustainable lichen)
- Omega-3 DHA: 50mg (from microalgae, vegan)
- Vitamin B12: 6mcg (methylcobalamin)
- Folate: 200mcg DFE (methylfolate)
- Vitamin E: 5mg
- Vitamin K2: 30mcg
- Iron: 0mg (by design, to avoid accidental overdose)
Bioavailable Forms: 10/10 Ritual uses the most bioavailable form of every nutrient:
- Methylfolate (not folic acid)
- Methylcobalamin (not cyanocobalamin)
- Vitamin D3 from lichen (vegan)
- Omega-3 DHA from microalgae (vegan, sustainable)
Evidence-Based Formulation: 9/10 Ritual works with scientists and publishes the research behind each ingredient choice. They intentionally use fewer ingredients at optimal doses rather than throwing everything in.
Omega-3 DHA Included: 50mg The vegan DHA from microalgae is a significant differentiator. Not as much as SmartyPants' fish oil, but meaningful for vegan families.
Value Assessment (7.0/10)
Monthly Cost: $30
- Subscription only (no one-time purchase)
- 30 chewables per pouch
- Free shipping, easy cancellation
Cost Per Day: $1.00 Premium pricing. You are paying for radical transparency, traceable sourcing, and the best bioavailable forms. Whether that is worth double Hiya's price depends on your priorities.
Subscription Model: Ritual is subscription-only. Some love the convenience, others prefer flexibility. You can pause or cancel anytime.
Usability (7.5/10)
Taste: 7/10 The minty flavor is polarizing. Kids who like mint love it. Kids who expect fruity/sweet may reject it. Ritual designed this intentionally to avoid the "candy vitamin" problem, but it is a gamble with picky kids.
Format: Chewable 1 chewable per day. Simple dosing. The tablets are small enough for most 4+ year olds.
Age Range: 4+ Designed for ages 4-12. They also offer a Teen formula for older kids.
Sustainability (9/10)
Packaging: Refillable Canister First order includes reusable canister. Refills come in recyclable pouches. Similar eco-friendly approach to Hiya.
Sourcing: Traceable & Sustainable Every ingredient traced to source. Vegan DHA from sustainable microalgae farms. Carbon neutral shipping.
Company Values: Women-founded. B-Corp certification in progress. Focuses on scientific integrity and transparency.
The Bottom Line
Ritual Kids Multivitamin 4+ is for families who want to know exactly what their kids are taking and where it comes from. The traceable supply chain, third-party testing, and premium bioavailable forms justify the $1/day cost for transparency-focused parents. The minty flavor is the main gamble, try it before committing to a subscription.
Best For: Transparency-obsessed parents, vegan families, families who value traceable sourcing, older kids (4+) who like or tolerate mint Consider Alternatives If: Budget-conscious, kids prefer sweet/fruity flavors, need higher omega-3 dose, want iron included, kids under 4
