The Chair

Lalo built a DTC brand that resonates with millennial parents who want gear that looks as good as it functions. The Chair has clean modern lines, beautiful colors (Coconut, Chai, Blueberry), and converts from high chair to booster to play chair. The cushion removes for easy washing, and surfaces wipe clean. At , it's mid-premium but includes cushion and tray. The aluminum frame is lightweight yet sturdy. Some parents find it smaller than expected (better for compact spaces). The play chair conversion means it stays useful years longer than typical high chairs.

Lalo built a DTC brand that resonates with millennial parents who want gear that looks as good as it functions. The Chair has clean modern lines, beautiful colors (Coconut, Chai, Blueberry), and converts from high chair to booster to play chair. The cushion removes for easy washing, and surfaces wipe clean. At , it's mid-premium but includes cushion and tray. The aluminum frame is lightweight yet sturdy. Some parents find it smaller than expected (better for compact spaces). The play chair conversion means it stays useful years longer than typical high chairs.