Compare Kids Toothpaste
Jack N' Jill Natural Kids Toothpaste (Strawberry, Fluoride-Free) scores higher on safety - here's why.
R3 scored the RiseWell Kids Mineral Toothpaste (Cake Batter, Fluoride-Free) 8.0/10 and the Jack N' Jill Natural Kids Toothpaste (Strawberry, Fluoride-Free) 8.4/10 on the same kids toothpaste scoring system, weighing safety, efficacy, and usability. The Jack N' Jill Natural Kids Toothpaste (Strawberry, Fluoride-Free) comes out ahead, led by its safety score (8.9/10 vs 8.1/10).
The most important dimensions, side by side.
See which one actually scores higher — and why
Free account unlocks full safety scores, spec-by-spec breakdown, and the R3 verdict on RiseWell Kids Mineral Toothpaste (Cake Batter, Fluoride-Free) vs Jack N' Jill Natural Kids Toothpaste (Strawberry, Fluoride-Free).
Unlock the full RiseWell Kids Mineral Toothpaste (Cake Batter, Fluoride-Free) vs Jack N' Jill Natural Kids Toothpaste (Strawberry, Fluoride-Free) breakdown
Free account unlocks all safety scores, complete spec comparison, scoring rationale, and the R3 verdict on which one to buy.
Everything you need to make the call - who each one is for, and who should skip it.
Go for it if you...
You want fluoride-free but still want a paste that actively rebuilds enamel rather than only cleans
You are comfortable that the hydroxyapatite strength is not published, and you trust the approach on the ingredient list
Your child reacts to SLS with mouth irritation or canker sores
You want a fully disclosed ingredient list with no titanium dioxide, parabens, dyes, or artificial sweeteners
You have a baby or toddler still learning to spit, where some swallowing is unavoidable
You want a COSMOS-natural, fluoride-free training paste with a short, fully published ingredient list
You value an independent PFAS lab result over a brand's own claims
Your child reacts to SLS with mouth irritation or canker sores
The main thing to know
This is the fluoride-free pick that still works on the enamel, because hydroxyapatite actively rebuilds the tooth surface instead of just cleaning it, which sets it apart from most fluoride-free kids pastes. Two things keep it honest: the hydroxyapatite concentration is not published, so we cannot confirm how strong that rebuilding is, and neither heavy metals nor PFAS have been independently lab-tested on this exact product. For transparency, there is also a pending class-action allegation about PFAS on the brand's natural and kids lines, which is an unconfirmed claim in litigation rather than a lab detection. Worth pairing with your dentist's take if active cavity protection is your priority.
This is a COSMOS-natural training paste that skips both fluoride and hydroxyapatite, relying on xylitol and calendula, so it keeps teeth clean but does not actively guard against cavities the way an anticavity formula would. Worth pairing with your dentist's take on whether your child needs fluoride.
Skip this if you...
You want a published, verifiable remineralizer strength before you commit
You want independent heavy-metal or PFAS lab results on the exact product before buying
Your dentist has specifically recommended fluoride for your child's cavity risk
You want active cavity protection from fluoride or hydroxyapatite
Your dentist has flagged your child as high risk for cavities
You'd prefer a formula whose heavy-metal safety has already been lab-checked
Neither of these quite what you're looking for?
I've reviewed all Kids Toothpaste options at every price pointEvery Kids Toothpaste in our database is scored using R3's deterministic scoring system - the same inputs always produce the same score. For this comparison, we evaluated RiseWell and Jack N' Jill across 3 independent criteria: Safety (92%), Efficacy (8%), Usability (1%). No sponsored rankings. No paid placements.
Straight answers - no sponsored content, no filler.
I'd start with Jack N' Jill Jack N' Jill Natural Kids Toothpaste (Strawberry, Fluoride-Free) - it scored 8.4/10 overall in our scoring system. Safety is our top-weighted scoring pillar, followed by efficacy, and usability. Check which pillar matters most to your family and compare those specific scores.
R3 uses a deterministic scoring system - the same inputs always produce the same score. We evaluate each Kids Toothpaste across Safety, Efficacy, Usability using independently verified data. No sponsored rankings. No paid placements. Every score is fully reproducible.
Not necessarily. The overall score reflects how we weight those three pillars, but your priorities may differ. If you care most about safety, compare the safety scores directly. If budget drives your decision, the prices tell a clearer story. The "right" pick is the one that matches what matters most to your family.
Not the right match? Explore these alternatives in the same category.

Schmidt's
Schmidt's Kids Tooth + Mouth Paste (Watermelon + Strawberry, Fluoride-Free)
7.7

Orajel
Orajel Kids Elmo Training Toothpaste (Fluoride-Free)
8.6

Hello
Hello Kids Fluoride-Free Watermelon Toothpaste
6.8

Jack N' Jill
Jack N' Jill Natural Kids Toothpaste (Strawberry, Fluoride-Free)
8.4