Compare All-Purpose Cleaner
Which scores higher on safety? R3 breaks it down.
R3 scored the Branch Basics Cleaning Essentials Kit 9.9/10 and the ATTITUDE Nature+ All-Purpose Cleaner, Unscented 9.9/10 on the same all-purpose cleaner scoring system, weighing safety, efficacy, and usability. The overall scores are close; the pillar breakdown below shows where they differ.
The most important dimensions, side by side.
See which one actually scores higher — and why
Free account unlocks full safety scores, spec-by-spec breakdown, and the R3 verdict on Branch Basics Cleaning Essentials Kit vs ATTITUDE Nature+ All-Purpose Cleaner, Unscented.
Unlock the full Branch Basics Cleaning Essentials Kit vs ATTITUDE Nature+ All-Purpose Cleaner, Unscented breakdown
Free account unlocks all safety scores, complete spec comparison, scoring rationale, and the R3 verdict on which one to buy.
Everything you need to make the call - who each one is for, and who should skip it.
Go for it if you...
You want the safest independently verified all-purpose formula available
Someone in your home is sensitive to fragrance
You want one product to replace most household sprays
You want to cut single-use plastic with a concentrate
You want an independently certified cleaner with no fragrance
Someone in your home reacts to scented products
You want a ready-to-use spray with no mixing
You want a fully disclosed plant-based formula
The main thing to know
Branch Basics ships as a concentrate you dilute yourself, and it is a gentle everyday cleaner rather than a heavy-duty degreaser for baked-on grease.
This is an everyday multi-surface cleaner, not a heavy-duty degreaser for stuck-on kitchen grime.
Skip this if you...
You want a ready-to-use bottle with no mixing
You need a powerful degreaser for heavy kitchen grease
You prefer a scented cleaner
You need maximum degreasing power
Neither of these quite what you're looking for?
I've reviewed all All Purpose Cleaner options at every price pointEvery All-Purpose Cleaner in our database is scored using R3's deterministic scoring system - the same inputs always produce the same score. For this comparison, we evaluated Branch Basics and ATTITUDE across 3 independent criteria: Safety (90%), Efficacy (9%), Usability (2%). No sponsored rankings. No paid placements.
Straight answers - no sponsored content, no filler.
Both scored close to 9.9/10, so the better choice depends on your priorities. Safety is our top-weighted scoring pillar, followed by efficacy, and usability. Check which pillar matters most to your family and compare those specific scores.
R3 uses a deterministic scoring system - the same inputs always produce the same score. We evaluate each All-Purpose Cleaner across Safety, Efficacy, Usability using independently verified data. No sponsored rankings. No paid placements. Every score is fully reproducible.
Not necessarily. The overall score reflects how we weight those three pillars, but your priorities may differ. If you care most about safety, compare the safety scores directly. If budget drives your decision, the prices tell a clearer story. The "right" pick is the one that matches what matters most to your family.
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