Pump

Elvie pioneered the wearable pump category with a design-first approach. The pump fits entirely in your bra, has no tubes or wires, and looks like a high-end tech product. The app automatically tracks milk volume and syncs sessions. The experience feels premium—from unboxing to daily use. However, it uses proprietary containers (can't pump into bottles), and some moms report lower output than traditional pumps. The Willow 360's container flexibility has made Elvie less competitive, but if you value design and app experience, Elvie remains excellent.

Elvie pioneered the wearable pump category with a design-first approach. The pump fits entirely in your bra, has no tubes or wires, and looks like a high-end tech product. The app automatically tracks milk volume and syncs sessions. The experience feels premium—from unboxing to daily use. However, it uses proprietary containers (can't pump into bottles), and some moms report lower output than traditional pumps. The Willow 360's container flexibility has made Elvie less competitive, but if you value design and app experience, Elvie remains excellent.