Label Claim / Concept

What does "oil-free cooking claim" really mean for your family?

Oil-Free Cooking Claim

A signature air fryer marketing claim asserting that food can be cooked without added oil. Partially true - convection heating can crisp food without oil - but completely oil-free cooking can reduce nutrient absorption, affect food quality, and is not always the healthiest approach. 'Up to 80% less oil than deep frying' is a more accurate framing than 'oil-free.'

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Renee · Founder & Lead Researcher, R3

Updated Mar 202613 min read