Both are certified top-9 allergen-free and perfect for nut-free schools. That's It wins on ingredient simplicity (just 2 fruits), while MadeGood wins on value ($0.72 vs $1.25) and lower sugar (5g vs 12-14g). Your priority - maximum simplicity or maximum value - determines the winner.

MadeGood

That's It
R3 Research Verdict
Both are certified top-9 allergen-free and perfect for nut-free schools. That's It wins on ingredient simplicity (just 2 fruits), while MadeGood wins on value ($0.72 vs $1.25) and lower sugar (5g vs 12-14g). Your priority - maximum simplicity or maximum value - determines the winner.
Research-backed recommendation
For families who want the absolute simplest ingredient list regardless of cost, That's It wins - it's literally just fruit. For families who want allergen safety with lower sugar and better value, MadeGood wins. Both work perfectly for nut-free schools. I keep both stocked: That's It when I want pure fruit, MadeGood for everyday lunchbox volume.
Both products are excellent choices - your decision depends on your specific priorities.
Quick summary of each product's strengths and weaknesses
MadeGood
Pros
Cons
That's It
Pros
Cons
A quick breakdown of how these products compare head-to-head
That's It is radically simpler
MadeGood lower total sugar
MadeGood 42% cheaper
Slight MadeGood edge
That's It from whole fruit
Both fully school-safe
Personalized recommendations based on your priorities


Detailed attribute-by-attribute breakdown
| Attribute | MadeGood | That's It | Winner |
|---|---|---|---|
| Ingredients That's It is radically simpler | 2 (just fruit) | 12-15 (organic) | MadeGood |
| Sugar per Serving MadeGood lower total sugar | 12-14g (natural) | 5g (added) | That's It |
| Price per Bar MadeGood 42% cheaper | $1.25 | $0.72 | That's It |
| Protein Slight MadeGood edge | 0g | 1g | That's It |
| Fiber That's It from whole fruit | 3g | 1g | MadeGood |
| Allergen Safety Both fully school-safe | Top 9 free | Top 9 free | Tie |
That's It is radically simpler
MadeGood lower total sugar
MadeGood 42% cheaper
Slight MadeGood edge
That's It from whole fruit
Both fully school-safe
That's It costs 73% more per bar ($1.25 vs $0.72). Annually that's $225 vs $130 for 180 school days. The question: is 2-ingredient purity worth $95/year?
Buy MadeGood for everyday school lunches. Buy That's It for special occasions or when ingredient simplicity matters most to you.
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Independent Research
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