The name is the ingredient list. That's It Fruit Bars contain fruit and nothing else - not "natural flavors derived from fruit" or "fruit juice concentrate" but actual, recognizable fruit.
What "Just Fruit" Actually Means
Pick up a That's It Apple + Mango bar and read the ingredients: Apples, Mangoes. That's the entire list. Two words. Two ingredients.
This isn't marketing spin - it's genuinely just pressed fruit. No binders, no preservatives, no added sugar, no oils, no "natural flavors." The fruit is pureed, pressed into bar form, and dried at low temperatures. That's the entire manufacturing process.
Every variety follows the same formula: Apple (base fruit for texture) + one other fruit. Available combinations include:
- Apple + Mango
- Apple + Strawberry
- Apple + Blueberry
- Apple + Cherry
- Apple + Banana
- Apple + Pineapple
The apple provides the binding texture; the second fruit provides the dominant flavor.
Allergen Safety Excellence
That's It bars are certified free of all top 9 allergens: peanuts, tree nuts, milk, eggs, wheat, soy, fish, shellfish, and sesame. They're made in a dedicated allergen-free facility - not "processed in a facility that also handles nuts" with crossed fingers.
This makes them one of the few snack bars that are genuinely safe for nut-free schools without any asterisks. For families managing severe allergies, this matters enormously.
The Sugar Question
Each bar contains 12-14g sugar depending on the fruit variety. Before you recoil, let's contextualize this:
This is entirely naturally occurring sugar from whole fruit. No added sugar whatsoever. The sugar content is equivalent to eating an actual apple and a handful of mango.
Is 12-14g a lot? It's moderate-high for a kids snack. But consider:
- One medium apple: 19g sugar
- One medium banana: 14g sugar
- One cup mango chunks: 23g sugar
That's It is fruit in a more concentrated, portable form. The sugar is packaged with fiber (3g per bar), unlike isolated added sugars.
That said, if strict sugar minimization is your goal, options like Once Upon a Farm (3g) win. That's It is for families prioritizing ingredient purity over sugar content.
Nutritional Profile
Per bar (~33g):
- 100 calories
- 12-14g sugar (from fruit only)
- 0g protein
- 3g fiber
- 0g fat
- No added anything
This is essentially a serving of fruit in bar form. The fiber content is actually higher than most fruit snacks and some fruit pouches because the whole fruit pulp is included.
The lack of protein or fat means these won't fill kids up for long. They're a fruit serving, not a complete snack. Pair with something protein-rich for better satiety.
Real-World Testing
My family has been buying these for about three years. Observations:
Texture: Soft, slightly chewy, slightly sticky. Not as firm as a Larabar (no nuts), not as soft as a fruit leather. Most kids handle the texture easily.
Taste: Very fruit-forward. The Apple + Mango is my kids' favorite - tastes like concentrated mango. Apple + Strawberry is reliably popular. Apple + Blueberry can taste slightly tart.
Portability: These travel well in lunchboxes. They don't melt, don't crumble, don't require refrigeration. The individually wrapped bars stay fresh.
Shelf Life: Long shelf-stable life (typically 18+ months). We buy in bulk and they keep well.
School Lunch Compatibility
This is where That's It really shines. At most schools, you need:
- Nut-free: Check (certified top 9 allergen-free)
- Easy to eat: Check (soft, no utensils needed)
- Doesn't require refrigeration: Check
- Won't make a mess: Mostly check (slightly sticky fingers)
For the subset of parents who need allergen-safe, clean-ingredient bars for school lunches, options are limited. That's It is one of very few that qualifies on all counts.
Value Analysis
At $14.99 for a 12-pack on Amazon (~$1.25/bar), That's It is moderately priced:
- Once Upon a Farm: $1.75/bar
- RXBAR Kids: $1.25/bar
- That's It: $1.25/bar
- Larabar Kid: $1.00/bar
- MadeGood: $0.72/bar
You can often find multipacks at Costco or on sale at Target for better unit pricing. The 24-pack on Amazon Subscribe & Save brings the price down further.
Comparing to Similar Products
GoGo squeeZ: Also just fruit, but pureed/liquid form. GoGo squeeZ has less fiber (processing removes it). That's It retains more whole fruit structure.
Once Upon a Farm: Lower sugar (3g), refrigerated, more expensive. Different ingredient approach (oats + fruit vs. fruit only).
Larabar Kid: Contains nuts (more protein, not allergen-safe). That's It wins for school use.
MadeGood: Allergen-free but contains more processed ingredients. That's It wins on ingredient simplicity.
Downsides to Consider
No protein: 0g protein means these don't fill kids up. A snack, not a mini-meal.
Moderate sugar: 12-14g from fruit is natural but still significant if you're tracking total sugar intake.
Limited variety: Every bar is apple-based. Kids who don't like apple as a base may not enjoy these.
Price: Not the cheapest option, especially versus conventional fruit snacks.
Can be sticky: The fruit texture leaves slightly sticky fingers. Not messy, but not pristine.
Who Should Buy This
- Families needing allergen-safe snacks for school
- Parents seeking maximum ingredient simplicity (literally just fruit)
- Those who want fruit servings in a portable, non-refrigerated format
- Anyone avoiding processed ingredients and added sugars
Who Might Look Elsewhere
- Families prioritizing low total sugar (try Once Upon a Farm)
- Those seeking high-protein snacks (try RXBAR Kids)
- Budget-focused parents who can accept slightly more processed options (try MadeGood)
The Verdict
That's It Fruit Bars deliver exactly what they promise: just fruit. Two ingredients, top-9 allergen-free, no added sugar, no processing agents. For families who want maximum ingredient transparency in a school-safe format, these are the answer. The moderate-high natural sugar content is the trade-off for that simplicity - but it's fruit sugar, not added sugar, and that's a meaningful distinction.




