Seventh Generation pioneered mainstream green cleaning but has drawn criticism from the non-toxic community. While the brand positions as safe, some formulas contain methylisothiazolinone (MI) - a preservative linked to allergic reactions. The EU has restricted MI in leave-on products due to sensitization concerns. For families with eczema, allergies, or sensitivities, this is concerning. EPA Safer Choice certified on some products, but certification doesn't exclude all concerning ingredients. B-Corp certified company with genuine sustainability commitments. Wide retail availability at every grocery and drugstore. The lowest pricing in the green cleaning category. Unilever ownership (since 2016) brings corporate resources but some question mission integrity. Suitable for families without sensitivities wanting affordable green options, but not for sensitive households.






