Primally Pure Charcoal Deodorant

Overall Score: 8.6/10

• Safety: 8.5/10
• Efficacy: 8.8/10
• Value: 7.5/10

Primally Pure Charcoal Deodorant is our pick for families who want the most recognizable, artisanal ingredients and don't mind paying premium prices. Every ingredient is something your grandmother would recognize.

The Good: This actually works as a deodorant—the combination of baking soda, zinc, and charcoal provides effective odor control. The organic, grass-fed tallow is a unique nourishing ingredient not found in other brands. Small-batch quality from a mission-driven company.

The Caveat: Baking soda can irritate sensitive underarms—if you experience redness or irritation, switch to their baking-soda-free version or try Each & Every. The charcoal can also stain white clothing over time.

Bottom Line: If you tolerate baking soda and appreciate artisanal ingredients, Primally Pure is excellent. If you're budget-conscious or baking-soda-sensitive, Each & Every or Native Sensitive are better choices.

Overall Score: 8.6/10

• Safety: 8.5/10
• Efficacy: 8.8/10
• Value: 7.5/10

Primally Pure Charcoal Deodorant is our pick for families who want the most recognizable, artisanal ingredients and don't mind paying premium prices. Every ingredient is something your grandmother would recognize.

The Good: This actually works as a deodorant—the combination of baking soda, zinc, and charcoal provides effective odor control. The organic, grass-fed tallow is a unique nourishing ingredient not found in other brands. Small-batch quality from a mission-driven company.

The Caveat: Baking soda can irritate sensitive underarms—if you experience redness or irritation, switch to their baking-soda-free version or try Each & Every. The charcoal can also stain white clothing over time.

Bottom Line: If you tolerate baking soda and appreciate artisanal ingredients, Primally Pure is excellent. If you're budget-conscious or baking-soda-sensitive, Each & Every or Native Sensitive are better choices.