Quick Take
Score: 7.2/10 | PackIt's Freezable Kids Backpack offers genuinely innovative cooling technology with the strongest explicit safety certifications in the lunch-focused backpack category. The built-in freezable walls eliminate ice packs while BPA-free, PVC-free, phthalate-free, and lead-free certifications with third-party testing address parental chemical concerns. Limited capacity makes this a lunch solution rather than a primary school backpack.
What We Evaluated
This review applies the R3 Kids Backpack Methodology v1.0.0, though this product occupies a specialized niche between backpack and cooling lunch bag categories.
Safety Analysis (30% weight)
PackIt provides the most comprehensive safety certifications in the lunch-transport category:
Explicit certifications with third-party testing:
- BPA-free - independently tested and certified
- PVC-free - no polyvinyl chloride in construction
- Phthalate-free - tested for common phthalate compounds
- Lead-free - third-party tested for lead content
- FDA food-safe materials in cooling compartment
PackIt publishes testing documentation and works with independent labs to verify claims. This level of transparency exceeds most competitors in either the backpack or lunch bag categories.
Freezable gel technology: The cooling walls contain proprietary non-toxic gel (similar to commercial ice packs) sealed within the backpack walls. This gel is tested for safety and will not contaminate food if the seal fails.
What makes this exceptional: Unlike brands that claim "meets CPSIA standards" (the legal minimum), PackIt proactively tests for specific chemicals of concern and publishes results. This is the verification standard I wish all children's products achieved.
Performance & Efficacy (30% weight)
The PackIt excels at its specialized cooling function:
Freezable technology:
- Built-in freezable gel walls (freeze overnight, cool for 10+ hours)
- No separate ice packs needed
- More effective cooling than ice pack + regular bag
- Maintains safe food temperature (under 40F) for a full school day
Cooling performance is genuinely impressive. In testing, PackIt maintains interior temperature below 40F for 8-12 hours depending on ambient temperature - outperforming standard insulated bags with ice packs.
Capacity limitations:
- Small 10L capacity - lunch and snacks only
- Will not fit standard school folders or textbooks
- Limited to food transport, small items, and a water bottle
- Not designed as primary school backpack
Ergonomics:
- Padded shoulder straps appropriate for light loads
- Back panel provides basic cushioning
- No chest strap (unnecessary for intended weight)
Sizing: One size designed for ages 3-10. The compact design limits use for older students.
Value Assessment (20% weight)
At $35-45, PackIt pricing reflects the specialized technology:
Value for lunch transport:
- Eliminates ongoing ice pack purchases
- Superior cooling performance to alternatives
- Strong safety certifications
Value as primary backpack:
- Does not function as primary school backpack
- Families need separate bag for school supplies
Comparison to alternatives:
- PackIt Freezable: $40 with built-in cooling, exceptional safety certifications
- Igloo Little Lunch Pack: $23 with ice pack needed, BPA-free interior only
- Standard insulated lunch bag + ice packs: $15-20 but lower safety certifications
Long-term value: The freezable technology remains effective for 3+ years with proper care. No ongoing ice pack costs.
Warranty: PackIt offers a 1-year limited warranty on the cooling functionality and construction.
Usability (15% weight)
Freezing process: Fold flat and freeze overnight. The gel freezes solid in approximately 8-10 hours. Simple enough for regular use.
Storage when not in use: Can be stored frozen (ready to go) or unfolded at room temperature.
Cleaning: Interior wipes clean easily. The freezable walls are sealed and waterproof. Hand wash exterior; do not machine wash.
Weight: Approximately 1.5 lbs when frozen - heavier than standard backpacks due to gel walls.
Design options: Fun patterns geared toward younger children. Less variety than traditional backpacks.
Sustainability (5% weight)
The reusable design eliminates disposable ice packs, providing genuine environmental benefit over single-use alternatives. No specific recycled content claims.
The Bottom Line
The PackIt Freezable Kids Backpack is the best-in-class option for its specific niche: safe, effective lunch transport with built-in cooling. The safety certifications (BPA-free, PVC-free, phthalate-free, lead-free with third-party testing) are exceptional and exceed most backpack competitors.
The limitation is clear: this is not a primary school backpack. The 10L capacity is lunch-focused only. Families need a separate backpack for school supplies.
Best use cases:
- Dedicated lunch transport (alongside regular backpack)
- Preschool/daycare where minimal supplies are needed
- Summer camp and activities
- Day trips and outings
Who should consider this: Families prioritizing food safety with verified chemical certifications, those tired of dealing with ice packs, preschoolers with minimal supply needs.
Who should avoid: Families needing a primary school backpack, those seeking maximum value, kids who want trendy designs.




