GoGo squeeZ practically invented the modern fruit pouch category. Twelve years and countless lunchboxes later, they remain the category leader for good reason.
Why Kids Love These
Let's start with the obvious: kids adore squeezing these pouches. The format is genius - self-feeding, no spoon required, minimal mess. Toddlers who won't touch applesauce from a bowl will happily squeeze through an entire pouch.
The cap is BPA-free and reusable. The pouch is sturdy enough to survive backpack chaos. And there's something genuinely satisfying about squeezing the last bit out.
The Ingredient Story
GoGo squeeZ's core line (the original applesauce pouches) contains just fruit. Apple Strawberry is: Apples, Strawberries, Lemon Juice Concentrate. That's it. No added sugar, no preservatives, no colors.
The sugar content (10g per pouch) is entirely from the fruit itself. Compare that to fruit snacks with 12g added sugar, or conventional applesauce with 2-3g added on top of the fruit sugar.
Note: GoGo squeeZ has expanded to many product lines (YogurtZ, Protein, etc.) with varying ingredient quality. This review focuses on their original fruit pouches - always check labels on newer products.
Nutritional Reality Check
Here's where I need to be honest: GoGo squeeZ is essentially fruit in a convenient format. You get the vitamin C and natural sugars of fruit, but:
- Protein: 0g
- Fiber: 0-1g (processing removes most fiber)
- Fat: 0g
These won't fill up a hungry kid. They're a fruit serving, not a complete snack. Pair with something protein-rich (cheese, nut butter, yogurt) for staying power.
Value & Availability
At $7.99 for a 12-pack at Target (~$0.67/pouch), these are reasonably priced. Costco sells larger packs at even better unit pricing.
Availability is a major strength - you can find GoGo squeeZ at virtually any grocery store, Target, Walmart, Costco, Amazon. When you run out, you can restock almost anywhere.
The Plastic Question
The pouches aren't recyclable through curbside recycling. GoGo squeeZ partners with TerraCycle for pouch recycling, but it requires extra effort (collecting, shipping). For families concerned about single-use plastic, this is a legitimate downside.
Quality Control Note
In 2023, some GoGo squeeZ products were recalled due to possible mold contamination from a packaging issue. The company responded quickly and the issue was resolved. Check pouches before serving - any puffed or abnormal pouches should be discarded.
Who Should Buy This
Parents seeking a convenient, no-sugar-added fruit option. Families with toddlers who need self-feeding options. Anyone packing lunchboxes who wants reliable, widely available staples.
Who Should Skip This
Families needing high-protein filling snacks. Anyone strictly avoiding single-use plastic. Parents seeking whole-food alternatives with fiber intact.
The Verdict
GoGo squeeZ earns our "most popular" designation because they've mastered the fruit pouch format: clean ingredients, genuine kid appeal, practical packaging, and universal availability. Just remember these are a fruit serving, not a complete snack - pair accordingly.




