Cradlewise takes a different approach than Snoo - instead of a bassinet you'll use for 6 months, it's a full crib that claims to last from newborn through toddler years.
THE LONGEVITY PITCH: Snoo is used for ~6 months; Cradlewise claims 24+ months of smart features. The math: $1,700/6mo (Snoo) vs $2,000/24mo (Cradlewise). On paper, Cradlewise has better cost-per-month.
SMART FEATURES: Built-in camera with sleep tracking, automatic bouncing motion when baby stirs, and app with sleep insights. The AI learns baby's patterns and predicts when to intervene.
NOT FDA CLEARED: Unlike Snoo, Cradlewise doesn't have FDA clearance as a medical device. It's classified as a consumer product with smart features.
THE REALITY CHECK: Most families don't use smart features past 12-18 months. Toddlers generally don't need bounce-to-sleep. So the "use until toddler" pitch has limits.
BUILD QUALITY: Premium materials, modern design, solid construction. Looks nice in a nursery. The height-adjustable mattress grows with baby.
VERDICT: Cradlewise is for parents who want a single smart sleep solution from birth through toddlerhood. The longevity pitch makes sense, but the premium price and lack of FDA clearance are considerations.
