Elite 10-Cup Water Filter Pitcher

Score: 7.5/10 | Brita is the name everyone knows, and the Elite filter represents their best effort at PFAS reduction. It's a solid upgrade from Standard filters, but independent testing reveals limitations compared to premium alternatives.

The Brita Elite (which replaced the Longlast+) is certified by IAPMO to NSF/ANSI Standards 42, 53, and 401. Crucially, it includes NSF 53 certification for PFOA and PFOS reduction - the two most studied forever chemicals.

Brita's performance data claims up to 98.1% reduction of certain PFAS compounds. However, independent research from a Montreal study showed more modest results: 48% total PFAS removal compared to 96% for Clearly Filtered and ~100% for ZeroWater.

This doesn't mean Brita Elite is bad - it means it wasn't specifically engineered for PFAS. It reduces PFOA and PFOS but may not address the broader family of PFAS compounds as effectively.

The 6-month filter life is genuinely convenient. For a family of four, that's roughly 120 gallons of filtration per filter - excellent value at around $0.15 per gallon.

Flow rate is fast - full pitcher in under 5 minutes. For busy families, that matters more than you'd expect.

What I Love: Brita Elite is available everywhere at reasonable prices. The 6-month filter life keeps ongoing costs low. It removes lead, asbestos, and improves taste noticeably.

What Could Be Better: PFAS removal is partial, not comprehensive. The Standard filter (which most people buy) has NO PFAS certification. Only Elite and Hub filters address forever chemicals.

Brita Elite is a good choice for families wanting basic PFAS protection without premium pricing, but those with serious contamination concerns should consider more thorough alternatives.

Score: 7.5/10 | Brita is the name everyone knows, and the Elite filter represents their best effort at PFAS reduction. It's a solid upgrade from Standard filters, but independent testing reveals limitations compared to premium alternatives.

The Brita Elite (which replaced the Longlast+) is certified by IAPMO to NSF/ANSI Standards 42, 53, and 401. Crucially, it includes NSF 53 certification for PFOA and PFOS reduction - the two most studied forever chemicals.

Brita's performance data claims up to 98.1% reduction of certain PFAS compounds. However, independent research from a Montreal study showed more modest results: 48% total PFAS removal compared to 96% for Clearly Filtered and ~100% for ZeroWater.

This doesn't mean Brita Elite is bad - it means it wasn't specifically engineered for PFAS. It reduces PFOA and PFOS but may not address the broader family of PFAS compounds as effectively.

The 6-month filter life is genuinely convenient. For a family of four, that's roughly 120 gallons of filtration per filter - excellent value at around $0.15 per gallon.

Flow rate is fast - full pitcher in under 5 minutes. For busy families, that matters more than you'd expect.

What I Love: Brita Elite is available everywhere at reasonable prices. The 6-month filter life keeps ongoing costs low. It removes lead, asbestos, and improves taste noticeably.

What Could Be Better: PFAS removal is partial, not comprehensive. The Standard filter (which most people buy) has NO PFAS certification. Only Elite and Hub filters address forever chemicals.

Brita Elite is a good choice for families wanting basic PFAS protection without premium pricing, but those with serious contamination concerns should consider more thorough alternatives.