Brad's started as a raw food company making kale chips before kale chips were everywhere. Their veggie chips continue that philosophy: real vegetables, minimal processing, and uncompromising commitment to plant-based nutrition.
The "Crisping" Method
Brad's uses a proprietary air-crisping process at low temperatures (under 115F to maintain "raw" status). This isn't frying. The vegetables are dehydrated slowly to create crispy texture while preserving nutrients and enzymes.
For families following raw food principles, this distinction matters. For others, it means gentler processing than conventional chip manufacturing.
Ingredient Philosophy
Brad's Veggie Chips (Cheddar flavor) contain: Organic Kale, Organic Sunflower Seeds, Organic Red Bell Peppers, Organic Cashews, Organic Nutritional Yeast, Organic Onion, Organic Garlic, Himalayan Pink Salt, Organic Apple Cider Vinegar.
Note: This contains tree nuts (cashews). The Cheesy variety uses nutritional yeast for cheddar flavor without dairy.
The Vegetable Reality
These taste like vegetables. Specifically, they taste like kale and peppers - earthy, slightly bitter, distinctly green. The cheese flavoring helps but doesn't mask the vegetable base.
If your kid loves vegetables, Brad's chips will be a hit. If your kid tolerates vegetables grudgingly, these are a tough sell. If your kid hates vegetables... buy something else.
Nutritional Profile
Per serving (about 1oz, varies by variety):
- Calories: 120-140
- Sugar: 2-4g
- Fiber: 2-3g
- Protein: 3-5g (depends on variety)
The protein content comes from sunflower seeds, cashews, and vegetables themselves. Fiber is from actual plant matter. The nutrition is legitimate.
Flavor Variety
Brad's offers numerous varieties:
- Cheddar: Cheesy (contains cashews)
- Vampire Killer: Garlic-forward
- Kale: Pure kale chips
- Beet: Beet-based
- Broccoli Cheddar: Broccoli and cheese flavor
Cheddar tends to have broadest appeal. Vampire Killer is for garlic lovers. Pure Kale is... an acquired taste.
The Kid Challenge
Let me be direct: most kids won't love these. Brad's makes no attempt to hide the vegetable taste or make these into candy-adjacent snacks. They're proudly, unapologetically vegetables.
This limits their utility as everyday kids snacks but makes them valuable for:
- Families already eating whole foods/vegetables
- Introducing vegetable flavors early
- Kids with adventurous palates
- Pairing with other snacks to broaden acceptance
Allergen Considerations
Brad's chips vary by variety but often contain:
- Cashews (tree nuts)
- Sometimes other tree nuts
This makes them unsuitable for nut-free schools or tree nut allergies. Check individual variety ingredients.
Value Assessment
At $6.49 for a 3oz bag (~$2.16/oz), Brad's is premium-priced. You're paying for:
- Organic certification
- Raw processing method
- Complex vegetable blends
- Small-batch production
For families committed to whole-food vegetable snacking, the price reflects quality. For casual snacking, cheaper options exist.
Strategic Use
Brad's chips work best when:
- Served alongside familiar foods (not as standalone snack)
- Introduced at young ages before vegetable aversion develops
- Parents model enthusiastic eating
- Treated as "special" rather than default snack
Who Should Buy This
Families following whole-food or raw food diets. Parents with adventurous eaters who already like vegetables. Adults seeking healthy snacks to share with willing kids. Those committed to vegetable-variety goals.
Who Should Skip This
Families with picky eaters. Anyone needing nut-free products. Those seeking kid-universal appeal. Budget-conscious shoppers. Parents wanting to "hide" vegetables in snacks.
The Verdict
Brad's Veggie Chips are genuine vegetable nutrition in snack form - organic, raw-processed, and uncompromisingly healthy. However, the strong vegetable taste limits kid appeal to adventurous eaters. These aren't "vegetables disguised as chips" - they're chips that taste like vegetables. Know your family before buying.




