Attitude Nature+ All-Purpose Cleaner Review
Quick Take
Overall Score: 8.4/10
Attitude Nature+ represents the best of Canadian innovation in non-toxic cleaning. With both EWG-A rating and EWG Verified certification, plus ECOLOGO and Carbon Neutral designations, Attitude stacks certifications like few other brands. The performance is solid—not exceptional, but reliable—and the ingredient transparency is excellent. For families who want third-party verification of their cleaning products' safety and environmental claims, Attitude delivers.
The Verdict: An excellent choice for ingredient-conscious families who value independent certification. The EWG-A rating plus EWG Verified status provides double assurance on safety. Cleaning power handles everyday messes well, though heavy-duty cleaning isn't its strength. Particularly appealing for those who prefer Canadian brands or prioritize carbon neutrality.
What We Tested
I purchased Attitude Nature+ All-Purpose Cleaner Disinfectant Free Citrus Zest (27.1 oz, $6.99) and tested over 4 months across:
- Kitchen surfaces including countertops and appliances
- Bathroom sinks and fixtures
- General household cleaning
- Comparison to other EWG-A rated alternatives
The Canadian Advantage
Attitude is headquartered in Montreal, Quebec, and manufactures in Canada. While this might seem like trivia, it matters for two reasons:
Stricter Regulatory Environment
Canada's approach to chemical regulation differs from the United States in meaningful ways:
- Health Canada evaluates more chemicals before market approval
- The Canadian Environmental Protection Act provides additional oversight
- Certain ingredients restricted in Canada remain legal in the US
Companies formulating for the Canadian market often meet higher standards by default.
Environmental Commitment
Attitude has positioned environmental responsibility as core to their brand:
- CO2 Neutral Certified: All products certified carbon neutral
- ECOLOGO Certified: Third-party environmental performance verification
- Plastic Bank Partnership: Funding ocean plastic collection
- Vegan and Cruelty-Free: Leaping Bunny certified
Safety Analysis: The Double Certification
Attitude Nature+ achieves something rare: both EWG-A rating and EWG Verified status.
What This Means
EWG-A Rating: When EWG independently evaluated Attitude's formula, it achieved their highest rating.
EWG Verified: Attitude also proactively submitted for EWG Verified certification, meaning:
- Full ingredient disclosure to EWG
- Every ingredient pre-approved
- Manufacturing processes verified
- Ongoing compliance audits
The Ingredient List
Citrus Zest formula contains:
- Aqua (water): Base
- Decyl glucoside: Coconut-derived surfactant
- Sodium citrate: Plant-based water softener
- Citric acid: Natural pH adjuster
- Sodium chloride: Sea salt (viscosity)
- Citrus aurantium dulcis (orange) peel oil: Natural scent
- Limonene: Natural citrus component (disclosed)
What's NOT in the formula:
- Synthetic fragrances or dyes
- Phosphates
- Formaldehyde or formaldehyde releasers
- Triclosan
- Chlorine
- Ammonia
- Optical brighteners
- Petroleum-based ingredients
A Note on Limonene
Attitude discloses limonene—a natural component of citrus oils—separately on their ingredient list. Some EWG analysis notes limonene as a potential allergen at high concentrations. Attitude's full disclosure here demonstrates their transparency commitment: they could have hidden this under "fragrance" but chose to list it explicitly.
For the vast majority of users, limonene from citrus oil at these diluted concentrations presents no concern. Those with known citrus allergies might prefer unscented alternatives.
Cleaning Performance
Kitchen Testing (7.5/10)
Daily cleaning: Works well for countertops, tables, and light messes. The citrus scent is pleasant during use without being overwhelming.
Grease handling: Moderate. Light cooking splatter cleans up fine; heavier grease requires pre-soaking or multiple applications. Comparable to Seventh Generation, not as powerful as Better Life or Branch Basics.
Appliances: Good on stainless steel and other surfaces. No residue or streaking issues.
Bathroom Testing (7/10)
Sink and fixtures: Adequate for maintenance cleaning.
Soap scum: Struggles with buildup like most EWG-A rated products. Spray and wait required.
Glass: Works but not streak-free. Use dedicated glass cleaner for mirrors.
General Surfaces (8/10)
Toys and baby gear: Excellent. The high safety certification makes this ideal for items children will mouth.
Sealed wood: Safe and effective.
Electronics: Low-residue formula works well for cleaning devices.
The Scent Experience
The Citrus Zest version has a noticeable but not overpowering natural citrus scent.
During use: Fresh, bright orange/citrus aroma After cleaning: Dissipates within 15-20 minutes Compared to Mrs. Meyer's: Significantly lighter and less lingering Compared to Seventh Generation Free & Clear: Obviously more scented
For those who want some fragrance without synthetic chemicals or overwhelming intensity, Attitude hits a pleasant middle ground.
Value Assessment
Pricing:
- 27.1 oz spray: $6.99 (Target/online pricing)
- 67.6 oz refill: $14.99
Cost per ounce:
- 27.1 oz: $0.26/oz
- 67.6 oz refill: $0.22/oz
Comparison:
- Seventh Generation: $0.19/oz
- ECOS: $0.20/oz
- Better Life: $0.25/oz
- Puracy: $0.36/oz
Attitude pricing falls in the middle of the category. The double certification (EWG-A + EWG Verified) and carbon neutral manufacturing justify a slight premium.
How It Compares
Vs. Seventh Generation Free & Clear
Attitude wins on: EWG Verified certification (Seventh Generation is only A-rated), carbon neutral manufacturing, natural citrus scent
Seventh Generation wins on: Price, unscented option, wider US retail availability
Bottom line: Similar safety profiles; choose Attitude for scent and eco-manufacturing, Seventh Generation for price and availability.
Vs. Better Life
Both achieve: EWG Verified status
Better Life wins on: Slightly better cleaning power on grease
Attitude wins on: Carbon neutral manufacturing, ECOLOGO certification
Bottom line: Near-equivalent products; Better Life slightly better cleaner, Attitude slightly better eco-credentials.
Vs. Branch Basics
Branch Basics wins on: Superior cleaning power, versatility, Made Safe certification
Attitude wins on: Ready-to-use convenience, EWG Verified status, carbon neutral
Bottom line: Different categories. Branch Basics for power, Attitude for convenience.
Who Should Buy This
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Certification maximizers: If you want every possible third-party verification, Attitude stacks them (EWG-A, EWG Verified, ECOLOGO, Carbon Neutral, Leaping Bunny).
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Environmental prioritizers: Carbon neutral manufacturing and plastic recycling partnerships matter.
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Those who prefer Canadian products: Made in Canada with Canadian regulatory oversight.
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Light scent seekers: Natural citrus fragrance without synthetic chemicals or overwhelming intensity.
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Target shoppers: Widely available at Target for convenient purchase.
Who Should Skip
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Heavy-duty cleaning needs: Branch Basics or Better Life offer more cleaning power.
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Citrus-sensitive individuals: The limonene from citrus oil may trigger reactions in those with citrus allergies.
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Budget-first shoppers: Seventh Generation and ECOS cost less with comparable safety.
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Fragrance-free requirements: Choose the unscented version or Seventh Generation Free & Clear.
The Bottom Line
Attitude Nature+ All-Purpose Cleaner delivers exceptional safety credentials (EWG-A plus EWG Verified) with solid everyday cleaning performance. The Canadian manufacturing, carbon neutral certification, and environmental partnerships appeal to eco-conscious families. Performance is reliable rather than exceptional—this handles daily messes well without excelling at heavy-duty challenges. For families who value independent certification and environmental responsibility alongside safety, Attitude is a compelling choice.
My usage: I keep Attitude in our guest bathroom where the pleasant citrus scent makes a positive impression without the synthetic fragrance concerns of conventional products. It's become my go-to for explaining to guests that non-toxic cleaning doesn't mean sacrificing pleasant scents.
Sources
- Environmental Working Group (EWG). Guide to Healthy Cleaning. Attitude Product Ratings. Accessed January 2026.
- EWG Verified Product Database. Attitude Products. Accessed January 2026.
- ECOLOGO. Certified Products. Attitude. Accessed January 2026.
- Attitude Living. Full Ingredient Disclosure and Certifications. Accessed January 2026.
