Both deliver on clean ingredients, but Once Upon a Farm edges ahead with just 4-5 whole food ingredients and 3g sugar versus MadeGood's 5g. MadeGood wins on value ($0.72 vs $1.75) and allergen safety. Your choice depends on ingredient purity versus budget and school restrictions.

MadeGood

Once Upon a Farm
R3 Research Verdict
Both deliver on clean ingredients, but Once Upon a Farm edges ahead with just 4-5 whole food ingredients and 3g sugar versus MadeGood's 5g. MadeGood wins on value ($0.72 vs $1.75) and allergen safety. Your choice depends on ingredient purity versus budget and school restrictions.
Research-backed recommendation
Once Upon a Farm wins on ingredient purity - you're paying for cold-pressed whole foods with minimal sugar. MadeGood wins on practicality - shelf-stable, allergen-free, and less than half the price. For families prioritizing the cleanest possible ingredients, choose Once Upon a Farm. For everyday lunchboxes at nut-free schools, MadeGood delivers excellent value.
Quick summary of each product's strengths and weaknesses
MadeGood
Pros
Cons
Once Upon a Farm
Pros
Cons
A quick breakdown of how these products compare head-to-head
MadeGood saves $1+ per bar
OUAF has 40% less sugar
OUAF is simpler
MadeGood safe for all schools
MadeGood more convenient
Modest advantage for OUAF
Both USDA Organic
Personalized recommendations based on your priorities


Detailed attribute-by-attribute breakdown
| Attribute | MadeGood | Once Upon a Farm | Winner |
|---|---|---|---|
| Price per Bar MadeGood saves $1+ per bar | $1.75 | $0.72 | Once Upon a Farm |
| Sugar per Serving OUAF has 40% less sugar | 3g | 5g | MadeGood |
| Ingredients Count OUAF is simpler | 4-5 | 12-15 | MadeGood |
| Allergen Safety MadeGood safe for all schools | Some allergens | Top 9 free | Once Upon a Farm |
| Refrigeration MadeGood more convenient | Required | Shelf-stable | Once Upon a Farm |
| Protein Modest advantage for OUAF | 2g | 1g | MadeGood |
| Organic Certified Both USDA Organic | Yes | Yes | Tie |
MadeGood saves $1+ per bar
OUAF has 40% less sugar
OUAF is simpler
MadeGood safe for all schools
MadeGood more convenient
Modest advantage for OUAF
Both USDA Organic
Once Upon a Farm costs 2.4x more per bar. Over 180 school days, that's $315 vs $130 annually. The question: is 40% less sugar and 4-ingredient purity worth $185/year?
Buy Once Upon a Farm for special occasions or when ingredient purity matters most. Use MadeGood for everyday school lunches where allergen-safety and budget win.
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Independent Research
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