Head-to-Head Comparison
Hiya vs SmartyPants: Best Kids Vitamin 2026
Two of the best kids vitamins go head-to-head: Hiya's zero-sugar chewable vs SmartyPants' omega-3-packed gummies. Both are third-party tested and free from artificial colors. SmartyPants now edges Hiya on safety score (8.2 vs 7.8) following Hiya's Sept 2024 independent testing controversy.
SmartyPants
Kids Formula Daily Gummy Vitamins
8.4
$27VS
Winner
Hiya
Kids Daily Multivitamin
8.3
$15R3 Research Verdict
Two of the best kids vitamins go head-to-head: Hiya's zero-sugar chewable vs SmartyPants' omega-3-packed gummies. Both are third-party tested and free from artificial colors. SmartyPants now edges Hiya on safety score (8.2 vs 7.8) following Hiya's Sept 2024 independent testing controversy.
Updated Feb 2, 202610 attributes comparedBy R3 Research Team
SmartyPants edges safety, Hiya wins on sugar and simplicity
Research-backed recommendation
Following the September 2024 Lead Safe Mama testing controversy, SmartyPants now has the higher safety score (8.2 vs 7.8). Hiya disputes the findings and obtained Clean Label certification in May 2025. Choose SmartyPants if the controversy concerns you or you want omega-3s included. Choose Hiya if you prioritize zero sugar and accept their response to the testing results. Both remain far superior to drugstore vitamins.
Pros & Cons at a Glance
Quick summary of each product's strengths and weaknesses
SmartyPants
Kids Formula Daily Gummy Vitamins
Pros
- Better Sugar Content
- Better Servings Per Day
- Better Monthly Cost
- Better Sustainable Packaging
Cons
- Loses on Safety Score
- Loses on Third-Party Testing
- Loses on Omega-3 DHA/EPA
Hiya
Kids Daily Multivitamin
Winner
Pros
- Better Safety Score
- Better Third-Party Testing
- Better Omega-3 DHA/EPA
- Better Taste Preference
Cons
- Loses on Sugar Content
- Loses on Servings Per Day
- Loses on Monthly Cost
Who Wins Each Category?
A quick breakdown of how these products compare head-to-head
Safety Score
Hiya
Win
Hiya lowered due to Sept 2024 Lead Safe Mama findings; SmartyPants has longer clean testing track record
Third Party Testing
Hiya
Win
SmartyPants has longer certification history
Sugar Content
SmartyPants
Win
Significant difference for daily consumption
Omega 3 Dha Epa
Hiya
Win
SmartyPants unique advantage
Servings Per Day
SmartyPants
Win
Easier daily compliance
Monthly Cost
SmartyPants
Win
But SmartyPants includes omega-3s
Bioavailable B Vitamins
Tie
Both use superior forms
Sustainable Packaging
SmartyPants
Win
Hiya leads on eco-friendliness
Taste Preference
Hiya
Win
Kids generally prefer sweeter taste
Age Range
SmartyPants
Win
Hiya suitable for younger toddlers
Winner
Tie
Which One Is Right For You?
Personalized recommendations based on your priorities
Buy SmartyPants If You...
- Parents prioritizing zero sugar
- Families wanting single-tablet simplicity
- Kids ages 2-4 (too young for gummies)
- Eco-conscious households (refillable bottle)
- Picky eaters who resist gummy textures
Buy Hiya If You...Winner
- Families wanting omega-3s included (no separate fish oil)
- Kids who strongly prefer sweet gummy format
- Parents valuing convenience over absolute purity
- Kids ages 4+ who enjoy candy-like vitamins
Head-to-Head Comparison
Detailed attribute-by-attribute breakdown
SmartyPants
vs5
Hiya
(1 ties)4
| Attribute | SmartyPants | Hiya | Winner |
|---|---|---|---|
| Safety Score Hiya lowered due to Sept 2024 Lead Safe Mama findings; SmartyPants has longer clean testing track record | 7.8/10 | 8.2/10 | Hiya |
| Third-Party Testing SmartyPants has longer certification history | Clean Label Project (May 2025) | Clean Label Project (established) | Hiya |
| Sugar Content Significant difference for daily consumption | 0g | 5g organic cane sugar | SmartyPants |
| Omega-3 DHA/EPA SmartyPants unique advantage | None | 180mg total | Hiya |
| Servings Per Day Easier daily compliance | 1 chewable | 4 gummies | SmartyPants |
| Monthly Cost But SmartyPants includes omega-3s | $15 | $27 | SmartyPants |
| Bioavailable B Vitamins Both use superior forms | Methylfolate, Methylcobalamin | Methylfolate, Methylcobalamin | Tie |
| Sustainable Packaging Hiya leads on eco-friendliness | Refillable glass bottle | Plastic bottle | SmartyPants |
| Taste Preference Kids generally prefer sweeter taste | Natural fruit, less sweet | Sweet gummy, candy-like | Hiya |
| Age Range Hiya suitable for younger toddlers | 2-12 | 4-12 | SmartyPants |
SmartyPants
5 Wins
Hiya
4 Wins
Safety Score
Hiya
7.8/10
8.2/10
Hiya lowered due to Sept 2024 Lead Safe Mama findings; SmartyPants has longer clean testing track record
Third-Party Testing
Hiya
Clean Label Project (May 2025)
Clean Label Project (established)
SmartyPants has longer certification history
Sugar Content
SmartyPants
0g
5g organic cane sugar
Significant difference for daily consumption
Omega-3 DHA/EPA
Hiya
None
180mg total
SmartyPants unique advantage
Servings Per Day
SmartyPants
1 chewable
4 gummies
Easier daily compliance
Monthly Cost
SmartyPants
$15
$27
But SmartyPants includes omega-3s
Bioavailable B Vitamins
Tie
Methylfolate, Methylcobalamin
Methylfolate, Methylcobalamin
Both use superior forms
Sustainable Packaging
SmartyPants
Refillable glass bottle
Plastic bottle
Hiya leads on eco-friendliness
Taste Preference
Hiya
Natural fruit, less sweet
Sweet gummy, candy-like
Kids generally prefer sweeter taste
Age Range
SmartyPants
2-12
4-12
Hiya suitable for younger toddlers
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Independent Research
No sponsored placements. Data-driven verdicts.
1,000+ data points
Updated February 2, 2026
R
R3 Research Team
•Evidence-Based Review BoardOur multidisciplinary team of researchers, parents, and medical advisors dedicated to finding the safest products for your family.
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