Divi Clean Dry Shampoo Review
Overview
Divi launched as a scalp-health-focused brand backed by influencer credibility and aggressive TikTok marketing. Their Clean Dry Shampoo promises to absorb oil while nourishing roots with biotin and antioxidants. At $28, it competes directly with Primally Pure—but does the added efficacy justify the lower safety score?
Safety Analysis (7.5/10)
Clean Ingredients
- Rice Starch: Natural oil absorber
- Tapioca Starch: Gentle alternative to talc
- Biotin: Hair-strengthening vitamin
- Antioxidant Blend: Green tea, pomegranate extracts (scalp health)
- No Sulfates, Parabens, Phthalates: Marketed as "clean"
Concerning Additions
- Fragrance (Parfum): Synthetic fragrance blend—lacks full ingredient disclosure
- Risk: Common allergen; 1-3% of population experiences sensitivity
- Why Included: Brand differentiation via signature scent (fresh citrus notes)
- Phenoxyethanol: Synthetic preservative (0.5-1% concentration)
- Risk: Generally recognized as safe but can irritate sensitive skin; less ideal than radish root ferment or other natural preservatives
- Why Included: Cost-effective broad-spectrum protection against bacteria/mold
Why Not Higher Score?
While free of the "worst offenders," the synthetic fragrance and phenoxyethanol prevent Divi from achieving Primally Pure's 9.2 safety rating. For context:
- EWG rates phenoxyethanol as 4 (moderate hazard) in leave-on products
- Fragrance rated 8 (high hazard) due to lack of transparency
Efficacy Testing (8.0/10)
Performance Strengths
- Oil Absorption: Outperforms Acure and rivals Crown Affair for day 3 hair
- Volume Boost: Biotin and rice starch combo adds impressive lift
- No White Cast: Even on dark hair (powder tinted formula)
- Scalp Benefits: Antioxidants may support long-term scalp health (though benefit for dry shampoo vs. wash-out product is debatable)
- Longevity: 20-24 hour oil control
Aerosol Convenience
- Even spray distribution
- No mess, travel-friendly
- Quick application (30 seconds)
Limitations
- Fragrance Intensity: Strong scent may clash with other hair products or perfumes
- Build-Up Risk: Requires clarifying shampoo after 3+ consecutive days of use
- Propellant: Isobutane/propane (same concerns as Acure)
User Feedback
86% satisfaction across 2,500+ reviews (Divi site, Amazon, TikTok testimonials). Top praise: oil control and volume. Top complaint: strong scent.
Value Assessment (8.5/10)
Cost Analysis
- $28 for 4 oz = $0.44/use (estimated 64 sprays)
- Same price as Primally Pure but aerosol offers more uses per dollar
- 2.3x cost of Acure but with better efficacy
Subscription Savings
- Auto-ship discount: $24 (saves $4/bottle)
- Bundle with Divi shampoo/conditioner: 15% off
Is It Worth It?
- Yes, if you value efficacy and convenience over absolute ingredient purity
- No, if you're sensitive to fragrance or prioritize powder formats
Sustainability & Ethics
- Packaging: Aluminum aerosol can (recyclable)
- Certifications: Cruelty-free (not third-party verified), vegan
- Brand Transparency: Full ingredient list on website (kudos)
- Marketing: Heavy influencer partnerships (some see as authentic, others as overhyped)
Bottom Line
Divi Clean Dry Shampoo earns "popular pick" status for good reason—it delivers strong efficacy at a mid-range price with mostly clean ingredients. However, the synthetic fragrance and phenoxyethanol prevent it from ranking as our top recommendation for safety-conscious families. It's an excellent choice for users who prioritize performance and don't have fragrance sensitivities, but Primally Pure offers better ingredient purity at the same price point.
Best for: Efficacy-focused users, aerosol convenience seekers, Divi brand fans, those without fragrance sensitivities Skip if: Fragrance allergies, prefer propellant-free powders, prioritize absolute ingredient purity, sensitive to phenoxyethanol
